Using long-tail key terms (distinct phrases that searchers use) to aid written content get to its target audience???? ?????? ?? ???????? ??? ?????????? ?????????? ?????????, ????????????, ?????????? ???.????????? ?????????? ?????. ?????????? ???? ???????? ???????!???? ????? ???? ? ??????? ??? ?????????? ?? ?? ?????????? ??????????; ??????????? ????